Posted by the markITeer on June 14, 2007
Now here’s a must read: ‘Getting Real’ by 37signals. 37signals is the company behind the Web 2.0 application classic ‘Basecamp‘ and the Ruby-on-Rails development framework. And although the subtitle says that it’s about ‘the smarter, faster, easier way to build a succesful web application’, it’s about a lot more…
‘Getting Real’ is really a book on how to cope with ever-changing demand and on how to keep up with (and get ahead of) competition. It’s about how to survive in a fast-moving world and how to take full advantage of the present-day possibilities of the Internet when creating a presence on the web.
In two words, ‘Getting Real’ promotes being lean and agile: small teams, no more months of writing functional specifications, no more useless meetings, limited functionalities, focusing on what matters, … It’s formatted as a series of essays bundled into chapters covering the whole process from idea to support and post-launch. Very well written, very easy to understand.
Check it out at http://gettingreal.37signals.com/. You can read it for free online, or you can buy a copy ($19 for the PDF version, $29 for the paperback).
Not convinced? This is what marketing guru Seth Godin has to say about it:
“Every once in a while, a book comes out of left field that changes just about everything. This is one of those books. Ignore it at your peril.”